Every domain name has a backstory
And every business founder has moments that shape how they show up, speak up, and build trust.
In this ongoing series, I share personal reflections on domain naming mistakes, brand pivots, and the surprising ways domain names affect how we’re perceived — before we even speak.
These aren’t just branding tips. They’re real stories. The kind that linger in your head the next time you’re about to click “send,” hit “delete,” or name something new.
Story #1: How My Father’s Store Taught Me the Power of a Name
A childhood memory. A wooden sign. And a realization that names aren’t just labels — they carry legacy, emotion, and unspoken trust.
Story #2: The Moment I Realized Domain Names Are the New Real Estate
What started as a quiet observation turned into a deeper understanding of how domains shape trust and positioning — even before your message lands.
Story #3: The Cost of a Clever Name No One Could Remember
A personal story about overthinking, under-testing, and learning that clarity beats cleverness every time — especially when the name sounds impressive but fails to stick.
Story #4: The Domain Name You Pick Is Already Talking — Even Before You Do
This one’s for every founder who’s fallen in love with a name before defining the story it needs to carry.
Story #5: The Email I Almost Deleted — and the Domain Name That Made Me Pause
In a sea of inbox noise, one sharp domain name made me hesitate — and that moment of pause turned into a reply.
Story #6: I Own These .AI Domains — But What If I’m the One Moving Too Slow?
A personal reckoning on timing, vision, and the quiet cost of holding back — told through two AI domain names that still whisper possibility.
